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- What are the differences between B2C and B2B markets?
- How can marketers turn customers in to product advocate?
- Often, consumers themselves are not fully aware of the role internal and external forces play in their decision-making during purchase. List and explain 2 internal and external forces affecting consumer choices?
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B2B marketing focuses more on building and maintaining personal relationships. According to Wordstream (2020), “This gives the ability to connect with your targeted audience allows you to separate your business or your client’s business from competitors.” B2C is built off having a transactional relationships. This strategy value efficiency over building personal relationships amongst customers.
Some of the biggest things marketers can do is be readily accessible to their customers. This means answering emails to certain complaints or opinions pertaining to the product. Another, would be offer referral or loyalty programs. One thing customers like is discounts or free items. Next, would be always deliver on your products and promises made. Make sure shipping doesn’t take longer than requested and if so stay in constant communication with the customer. If you promise something extra along with the product make sure the customer receives it. Finally, create a product that is suitable to the clientele you are trying to attract.
I personally believe Age is an internal source that affects anyone’s decision making. Most time developers try to cater to a particular age group, not understand that Age group will change overtime and so will their purchasing habits. What people buy are based off their stage of life and their circumstances at that time. Another would be occupation. Some people buy what they can afford at that time based on the income they have. Companies like Gucci and Louis Vuitton cater to a certain social and financial class, not understanding they could make more I believe if they cater to middle class incomes. An external force I believe is motivation. People buy things based off what pushes them. That motivation pushes them to buy things they think they need or may actually need. Another is Perception. Perception feeds a persons motivation. If they see or think this is something they want or need. That perception motivates them to do what is needed to get it