Digital and Social Media

Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission.

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Examine the websites of two different organizations that represent and advocate for farmers: the Gulf Citrus Growers Association and the California Avocado Commission.
Analyze and grade each website on:

The design and layout of the home page
Site navigation and ease of access to information of interest to you
Readability of text items
Prominence of links to their social media platforms
Accessibility to the organization’s contact information, including email feature

Your well-written paper should meet the following requirements:

Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
Your paper should be 2-3 pages long, not including the title and reference pages.
Format your paper in accordance with the CSU-Global Guide to Writing and APA.

Option #2: Analyzing and Grading Social Media Accounts
Examine the social media accounts of two different organizations that represent and advocate for farmers: the Gulf Citrus Growers Association and the California Avocado Commission.
Analyze and grade each of their social media accounts on:

Design consistency between the social media accounts
Social media engagement with followers
Quality of photos and video posted on social media

Explain if you would be interested in following either organization on social media. If so, which platform(s) and why or why not?
Your well-written paper should meet the following requirements:

Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
Your paper should be 2-3 pages long, not including the title and reference pages.
Format your paper in accordance with the CSU-Global Guide to Writing and APA.