Please provide your answers to following four possible first interview questions:
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Do background research on the firm and the industry in which it operates. How does it compare to competitors?
Re-read Chapter 9 the opening case on Blue Nile, as well as Sections 9.1 and 9.3 (with a particular focus on the sections that cover omni-channel retail).
Also review Section 9.2 so that you can demonstrate some basic knowledge of strategic and financial analysis. It would also be worthwhile to closely review the E-commerce in Action case on Amazon, as understanding Amazon and the impact it has is imperative for anyone working in online retail.
Finally, re-read the Insight On case in Chapter 6 on marketing to the luxury audience (“Are the Very Rich Different from You and Me?”) to understand the success factors, and challenges, of online marketing to an affluent audience. Do back-ground research on the luxury goods marketplace, and marketing to the affluent.
In “Files”, you can find cases of “Blue Nile” and “Are the Very Rich Different from You and Me?”